We all know now that smoking is bad for your health that it kills you slowly and it can be a huge financial drain, yet it can be incredibly difficult to stop. We also know the benefits of giving up better health, saves a fortune of money, reduces aging of skin, the list could go on and on. So why is can it feel virtually impossible to quit? The reason why is because habits such as smoking are so hard to give up are because these habits are stored in our sub-conscious mind. Our sub-conscious mind runs 100% of our behaviours. It takes a lot more than just will power to be able to give up a sub-conscious habit. Your sun-conscious does not know that smoking is bad for you, instead it can start to expect you to smoke with your morning coffee, or when you get in the car to drive. The good news is by working with the sub-conscious mind we can change these learnt behaviours. Just remember you weren't always a smoker, this was something your brain learnt and if it can be learnt, it can sure as hell be unlearnt.