We are living in an epidemic of women and men who do not love their own bodies, where we are confronted with ads on how to get a 6 pack, or how to lose your mummy tummy, different juicing diets and pills the list could go on!!

 

We live in a world where the perceptions of what a healthy body should look like is fractured so many different ways. Rather than focusing on the mindset issues which result in poor relationships with food, exercise and our physical well-beings, the diet industry capitalises on these weaknesses and it profits into the multi-billions. 

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The diet industry has become so ingrained into our society that it becomes a part of our identity, so that you become the person that is always on a diet, such as slimming world, weight watcher etc......  you are ultimately set up to fail. These fad diets do not get to the sub-conscious issues that are causing the symptoms of over-eating, under-eating, not exercising enough, exercising too much, eating out of boredom etc. 

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The word diet can trigger emotions of restrictions, deprivation, cravings. I want you to think about how our sub-conscious processes the word lose. We are wired to process the word lose as a negative experience, we don't want to lose our phone or our keys. We don't want to lose anything in life. So as soon as we say we want to 'lose' weight we are already setting ourselves up to not achieve our desired results. 

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